The planner has been designed to simplify your marketing tasks and keep you focused on what's most important.
To make this easier, I've designed the planner in two sections.
90-day marketing action plan
The section at the top is for your marketing projects: those one-off things that will improve your marketing and once you've done them, they're done.
This is where you'd plan out a rebrand, a new website (or significant refresh or restructure), the creation of a key piece of content, or building a new automation or process.
Rolling 90-day activity plan
The bottom section is your rolling 90-day activity plan. This section is to make sure you stay consistent in executing your regular marketing activities. So you might have things like blogging, creating case studies, PR, networking, sending out newsletters, planning and creating social media content... that kind of thing.