FREE GUIDE
How to turn your first marketing hire into your Head of Marketing
A guide for business owners and company directors
Have you recently hired your first marketer?
For most small businesses, this first hire is usually a graduate, marketing admin or Apprentice… Am I right?
It’s a logical choice for a first marketing hire because much of the work that you’ll want to hand over is marketing admin. That was the case in my business, anyway, when I hired Katie, my first Marketing Apprentice, back in March 2021.
For a business under £1m turnover, it doesn’t make financial sense to hire a highly experienced marketing professional when most of the work will involve updating a website, collecting data, writing emails, and creating social media posts.
But a Marketing Apprentice is unlikely to have any real marketing experience or knowledge - they’re learning, which is why they’re on an Apprenticeship - and it will take time for them to develop the skills to start leading your marketing activities.
Just because they’re early on in their marketing career, though, doesn't mean you can’t start developing them into marketing superstars with the skills to become your next Head of Marketing.
And I’ve created this guide to show you how...
Are you ready to develop your marketing
hire into a marketing superstar?
When you're growing your business, you want to build a strong, loyal marketing team that shares your values and your commitment to the company. And the best way to do this is by investing time on upskilling your team.
This guide will take you through the structured 5-step process I use in my business and with all my clients to upskill their marketers, as well as...
How to start building an effective marketing team
How to scale up from a 0-person to a 10-person marketing team
What the role of 'Head of Marketing' actually means in small businesses
PLUS, the steps you can take to create an implementation toolkit to set your marketer up for success
Get started today!
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