Have you recently hired your first marketer? 

For most small businesses, this first hire is usually a graduate, marketing admin or Apprentice… Am I right? 

It’s a logical choice for a first marketing hire because much of the work that you’ll want to hand over is marketing admin. That was the case in my business, anyway, when I hired Katie, my first Marketing Apprentice, back in March 2021. 

For a business under £1m turnover, it doesn’t make financial sense to hire a highly experienced marketing professional when most of the work will involve updating a website, collecting data, writing emails, and creating social media posts. 

But a Marketing Apprentice is unlikely to have any real marketing experience or knowledge - they’re learning, which is why they’re on an Apprenticeship - and it will take time for them to develop the skills to start leading your marketing activities. 

Just because they’re early on in their marketing career, though, doesn't mean you can’t start developing them into marketing superstars with the skills to become your next Head of Marketing.

And I’ve created this guide to show you how...