I created my Kickstart Your Marketing online workshop as a tool for business owners to create a simple, minimum viable strategy and one-page marketing plan in less than 1 day.
In this self-guided online workshop we will cover:
Customer profile: Who are you aiming your marketing at?
Value proposition: What value are you delivering to your customers?
Strategic objectives: What does your marketing need to achieve?
Buyer journey: How do people go from never having heard of you before, to being a loyal customer? And how do they need to be supported on that journey?
Prioritise and plan: What is your biggest marketing priority and what order should you execute your activities?
And, as a bonus...
When you sign up today you will also get LIFETIME ACCESS to this course so you can refresh and redo your strategy regularly.
Why do I need to refresh and redo my strategy?
Because your business is not going to stay the same forever!
In a few months' time, when you've implemented a load of great marketing as a result of doing this workshop, you'll have a completely different buyer journey and your priorities will have changed. You'll need to create a new plan if you want to keep scaling.
Businesses that rest on their laurels inevitably fail. This is because markets inevitably change and evolve and your marketing strategy has to evolve with it.
I go through this EXACT process for my business (and with all my clients) every single quarter. Every 90-days, I set aside time to redo this process. Why? Because if I don't then my business will stop growing, and then it'll stagnate and die.
What is this workshop worth?
When I do this one-to-one with clients, I charge £900 to go through this process ONCE.
When you buy this workshop you get LIFETIME ACCESS, and this is a process I do (and recommend my clients do) every quarter... for as long as you want to keep growing your business.
So, how long do you plan to grow your business? 5 years? 10 years? So this workshop is worth £3,600 a year for how long that is for you.
And today I'm offering it to you for just £187.
I think you'll agree that's incredible value!
The package includes all the instruction videos and workbooks you need to create your marketing strategy and one-page plan.
Once registered you have access to the materials forever.
The workshop is entirely self-guided so you can complete it as quickly as you like. There's about 2 hours of video tutorials plus exercises for you to complete.
Some people complete in just one day (I'd allow 3-5 hours plus breaks).
Other people prefer to spread it over a few days. Once registered, you have access to the materials forever. This means you can come back and update your strategy in a few weeks or months as your business grows.
Some people like to set aside a day and work through it all in one sitting. Other people spend 30mins a day for 2 weeks, or a couple of hours every week for a month - whatever they can fit in.
If you've never done much strategic work before, think of it as a muscle you need to build up. Start slowly and gently and keep working at it. You might find it useful to watch all the videos straight through without doing the exercises (about 1hr 10mins) before taking a few days (or a weekend) off. Then watch them again doing the exercises at the same time. This gives your brain time to mull it over and come up with some of the answers by itself before you put pen to paper.
However you do it, remember your marketing strategy is never "finished". You have these tools forever so keep using them. Block out some time every quarter or so and go through the whole thing again. Review everything you've written, add in anything you've learnt about your audience or your proposition or your buyer journey since last time, and adjust your strategy and plan accordingly. This way you'll optimise your strategy and your marketing will be as effective as possible.
Every day I see the difference it makes when a business has a clear strategy and plan of action. I know you'll find this workshop valuable - it might even be the most useful exercise you do for your business this year. If you don't get value for money, just send me an email explaining why and I'll refund you in full.
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